ADVERTISING: NEC eco

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NEC eco
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The first eco-friendly computer called for something a little different,      while not straying too far from the distinctive look of ads for NECs other products.

This ad’s subhead (“Small. Powerful. Environmentally sensitive. And quiet.”) is a callback to the ”and shiny” headline for NEC’s P300 handheld — an echo that ties the ads together verbally as well as visually.
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