ADVERTISING: NEC MobilePro 790 Clamshell PC

Advertising for NEC's MobilePro 790, a ruggedized clamshell precursor to the netbook, designed for field force applications.

NEC Mobile Solutions
Advertising: art direction, copywriting
A precursor to the NetBook, the MobilePro 790 was geared toward what NEC termed the "knuckledraggers" —  predominantly big, blue collar guys iike construction and utility workers, who needed a rugged mobile device with larger keys than a palmtop device could offer.

Irreverent headline copy, safety yellow, and actual-size photography combined to let these specialized users know that the 790 was the perfect fit: a rugged, easy-to-use device designed for their needs out in the field.
Back to Top