NEC Mobile Solutions
Advertising: Art direction, copywriting
Long before smartphones, the mobile landscape was ruled by the mighty PDA. When NEC launched an CDA (corporate digital assistant) designed for enterprise users, the challenge was: How to position it as the tech geek's choice, while still engaging the more image-conscious corporate end-user?

The solution was to photograph the MobilePro P300 like a fine watch, and tie product design and tech specs together with playful headlines and copy. So even though the NEC P300 "means business," it also has as sense of fun — appealing to the desire for a powerful business tool that's also a stylish accessory.
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