ADVERTISING: ReplayTV

Advertising

ReplayTV
Advertising: Art direction, copywriting
After years of technology-focused advertising with a cold, stark look, both ReplayTV and BestBuy were enthusiastic about this friendly, benefit-driven direction. The ad first ran in the Minnesota Twins’ 2003 season program.
This ad coordinates strongly with packaging, POP and marketing collateral, focusing on benefits instead of meaningless features and technical specs.
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