ADVERTISING: Sanibel Natural Hair & Body Care

Advertising concepts for Sanibel, a line of natural hair and body care products. The campaign explores the gulf between ideals of beauty and reality, advancing the premise that it's never too late to have naturally beautiful skin and hair.

Sanibel Natural Hair and Body Care
Advertising — Art Direction, Copywriting, Photography
These ads break away from the conventions of the hair and skin care category by acknowledging the chasm between the ideal and the real — and paying cheeky homage to a classic TV spot into the bargain. The executions are from two different campaign concepts:
"All is forgiven"…
… and "In a perfect world."
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