BRANDING & IDENTITY: PNI Sensor Corporation

PNI Sensor Corporation's brand identity incorporates several subtle visual elements that communicate the company's leadership in magnetic sensor and compassing technology.

PNI Sensor Corporation Identity
Identity and logo design
A soft, washed-out logo becomes a bold, clear mark that's dense with meaning, not design tics.
To communicate the company's status as a leader in digital magnetic sensor and compassing technology, PNI's logo incorporates a compass needle; the equator and the curve of the Earth; and the 23.5° angle of Earth’s axis.
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