COLLATERAL: Microsoft UltimateTV

Art direction and design of event invitations and trade show collateral for the 2001 Consumer Electronics Show launch of Microsoft UltimateTV.

Microsoft UltimateTV
Invitation and collateral for Consumer Electronics Show 2001
This invitation to The Ultimate Party to launch UltimateTV at CES 2001 pulls out all the stops. Custom die-cuts, spot varnishes, tonal metallic inks and even a silver vellum envelope clue in the often-jaded CES crowd that theyre in for a rare treat.
The project was completed on an extremely tight deadline, after management rejected another agency's design.
Product spec sheets, table tents, signage and even tickets extended the “Why Settle For Less?” concept with metallic inks and subtle, tonal elements that rewarded a closer look.
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