A redesign of MCERA's (the Marin County Employees Retirement Assocation) identity system and logo.
Marin County Employees Retirement Assocation Identity and logo design
MCERA's identity system hadn’t been updated since the ’70s — and looked it.
To communicate the reliability, stability and innovation of this multi-million-dollar financial services organization, I developed a modern yet classic identity that subtly evokes Marin County landmarks, including Mt. Tamalpais and the curved architectural details of Frank Lloyd Wright’s iconic Civic Center complex.