Marin County Employees Retirement Assocation
Identity and logo design
MCERA's identity system hadn’t been updated since the ’70s — and looked it.

To communicate the reliability, stability and innovation of this multi-million-dollar financial services organization, I developed a modern yet classic identity that subtly evokes Marin County landmarks, including Mt. Tamalpais and the curved architectural details of Frank Lloyd Wright’s iconic Civic Center complex.
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