IDENTITY & PACKAGING: Scherrer Winery

A dramatic label redesign helps a small, artisanal winery go upscale by reflecting the delicacy and character of the wine inside the bottle.

Scherrer Winery
Label and Packaging
Hierarchy problems and awkward design made this truly handcrafted wine feel like a generic private label.


A label as subtle, delicate and nuanced as the wine inside the bottles makes Scherrer look like what it is — an elegant, artisanal wine made with a deft touch and painstaking care.
The Scherrer redesign was so successful that the editor of Practical Winery & Vineyard magazine asked us to write a cover article about it. The image above ran as a sidebar.
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