Scherrer Winery
Label and Packaging
Hierarchy problems and awkward design made this truly handcrafted wine feel like a generic private label.

A label as subtle, delicate and nuanced as the wine inside the bottles makes Scherrer look like what it is — an elegant, artisanal wine made with a deft touch and painstaking care.
The Scherrer redesign was so successful that the editor of Practical Winery & Vineyard magazine asked us to write a cover article about it. The image above ran as a sidebar.
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