Logo and identity system design for an innovative sensor technology startup.
Sensor Platforms Identity Identity and logo design
A blocky, dated, hard-to-read logo — more tractor parts than high-tech — becomes a dynamic, modern mark.
With an uncomfortably tight fit between the words and a typeface straight out of 1983, Sensor Platform’s logo was all wrong for a leading-edge technology company. The new brandmark uses elegant typography that’s modern without being trendy, integrated into an abstracted sensor component.
The redesigned logo is actually a highly abstracted sensor component (an "op-amp"), containing analog sine waves that reflect the company’s expertise in bridging the analog-digital gap.
The logo concept is extended by packaging and collateral, where the sine waves change color to create a spare, vibrant design system that’s less about the boring little green square of silicon . . . and more about the benefits of SPI's technology.