Parducci

Identity, Packaging

In 2011 I was invited to develop design concepts for a brand refresh of Parducci wines.
The old Parducci logo and label.
For round 1, I presented nine distinct concepts — followed in round 2 by more than a dozen in-depth explorations of three selected designs. 
Although the Parducci label design you'll find on store shelves isn't mine — Parducci brought it in house for final production — it incorporates several elements from the concepts I developed, including a new, more elegant logotype.
This concept label informed the one you'll find on supermarket shelves.
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