WEBSITE DESIGN & USER EXPERIENCE: PNI Sensor Corp.

The website redesign had two objectives: 1) organize and present several complex product lines with overlapping specs and applications; and 2) help position PNI as a leader in emerging sensor technology markets. Includes Drupal CMS.

PNI Sensor Corporation — pnicorp.com
Website Design
Apart from a look and feel that was more industrial parts than leading-edge technology, PNI's site made it hard to find sensors unless you know the product name already — a usability barrier to potential new customers.
The realigned site had not only to organize and present several complex product lines with overlapping specs and applications, but also speak to two very different users: systems engineers, who want the specs, the whole specs, and nothing but the specs; and product marketing executives, who are always for ways to add value to their products.
The new Drupal-based site organizes PNI's industry-leading technologies by application and market sector.
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