WEBSITE DESIGN & USER EXPERIENCE: Signaterra Wine

Website design for Signaterra ultra-premium wine — avoids "wine-country pastoral" clichés to extend the spare, modern, enigmatic Signaterra brand personality.

Signaterra by Benziger
Website design ~ user experience design ~ photography ~ animation concept & storyboarding
For a brand as modern and nontraditional as Signaterra, a website drenched in the usual ‘wine country pastoral’ imagery would make no sense at all. This spare yet warm and rich-looking site avoids the clichés of the wine business while staying firmly and credibly grounded in the category.
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